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Posts tagged with: redesign

Converse has given its wordmark a redesign but the famous Chuck Taylor logo remains intact. Given that the star-shaped piece of ankle decoration is one of the most recognisable pieces of Americana, arguably up there with McDonald’s Golden Arches, it’s...
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Described by the brand as “fresh and exciting”, the new visual identity better reflects “Fanta’s irreverent and fun brand personality” than ever before. Heading up the rebrand is a logo created out of hand-cut paper, complete with a hidden smile...
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The German brand, which can trace its origins all the way back to 1913, has continued to increase its share of the retail market in 2017. To strengthen its position and appear more contemporary, Aldi has built on this year’s...
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